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Archive | April, 2020

How to Pick the Right Name to Quickly Grow Your Business, Referrals and Brand

Which one would you remember: “Pete and Earl’s Hair Salon for Men,” or “Best Head Salon?” How about “The Best Irrigation Installation and Repair” or “Dirty Boots Irrigation?”

How to Pick the Right Name to Quickly Grow Your Business, Referrals and Brand

Choosing a memorable name for your business, service or product can actually increase your business, for 3 reasons:

– People can remember it in conversation with others. “Check out the “Stealth Remodeler,” he does work during off-hours so he won’t bother your customers.

– People remember it each time they see it. They might forget a generic name and not realize they’ve seen it over and over again online in forums, on blogs and so forth. But a memorable name they will remember. “Hey, I see that product or service everywhere, it must be good!”

– People can remember it when they need your product or service. “I’ve got to get a new window, so I’ll call the one window place I remember: ‘Peek-a-boo Windows.’” Or, “I need help with my website SEO, I’ll Google ‘Naked SEO’ because I remember their name from an article I read.”

Everything else being equal, the catchy, memorable name will win the business.

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SoManyHits.com – Overhyped or Marketing Breakthrough?

Right out of the gate the company boasts a sign-up rate of 83% for people viewing the presentation video to completion. While I can not attest to that it could be legit as the program is completely free to join.

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So what is the catch?

While the program is free to join, they do have upgrade options. Before I get to the upgrade option I have to mention that the free account is more than generous. You also don’t get hit with OTO’s (one time offers) when signing in to your account.

Before getting into all the benefits you get as a free member, let’s first delve into what SoManyHits is…

Like the sales video explains, SoManyHits.com is first and foremost a URL tracking and shortening service, meaning you can shorten all your affiliate links and track how many clicks they receive. Unlike mostly all other tracking services (even the paid ones), there is no limit on the amount of campaigns you can create or clicks you may receive during a given month before shelling out more money to keep on tracking. This is true even for free members.

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They also made it easy to track multiple advertising sources from the same campaign tracking URL by simply adding a keyword identifiable to you to the end of the tracking URL. When a shortened tracking URL is followed, the hit is recorded and displayed in your back-office, complete with a break-down of where the hits came from (keywords appended).

The service also promises to create a flood of traffic to any and all campaigns that will keep on doubling. While this may sound outrageous, it is actually very likely to happen because of their unique referral system. Well…, when I say unique, for those of you familiar with their sister site EasyCash4Ads.com, it actually makes use of the exact same 2-up referral system where your first two referrals are passed up to your sponsor into what they call traffic lines. Every person who ends up in one of your traffic lines will first have to sponsor two people who will go to their sponsor, which means that particular traffic line keeps doubling.

If you are put off by the notion that you first have to refer two people that goes to your sponsor before the system can begin working for you, the good news is that sign-ups should not be hard to come by seeing that the program is free to join and their affiliate tools also helps a lot to achieving this requirement (more on that later).

Getting back to the traffic aspect, every time one of your tracking links are followed, visitors will first pass through an ad gateway, similar to services such as ad fly where they will first see an interstitial ad for a couple of seconds before being directed to the site being tracked. That ad will be a random campaign belonging to your sponsor, so when you take into account the way traffic lines keep doubling, it gives credence to the claim that your traffic will also keep doubling. It should be noted, when you create a new campaign, you can choose to promote the campaign through your traffic lines via an interstitial ad or (for pro members) a pop-under ad. Members may also choose not to promote certain campaigns.

While there is something to be said about the annoyance of pop-under and interstitial ads, bear in mind that their target market is Internet marketers. These are the same people signing up for programs through traffic exchanges, so I can very well see this traffic converting very well indeed.

Apart from the traffic, URL tracking and URL shortening, you also have the ability to export the contact details of everybody in your traffic lines into a CVS file to easily import to your auto-responder of choice. The great thing about this for the new member joining is that they will only end up in their sponsor’s mailing list because of the way their referral system works. This is great as the last thing I want when signing up for a new opportunity is to end up in as many mailing lists as are dependent on the size of the member’s down-line or up-line. For those who don’t yet have an auto-responder account (what are you waiting for?), you still get to message your traffic lines through an internal messaging system complete with a WYSIWYG (what you see is what you get) editor every 10 days. (Pro members can message their traffic lines every 60 hours)

The owners of SoManyHits.com realize the strength of an affiliate network and this is reflected in the tools they make available to members to promote their affiliate links. When they launched their sister site EasyCash4Ads, the IM world was abuzz with talk about their beautiful splash and capture pages. With SoManyHits they did it again with a total of 120 splash, capture and brain-teaser pages (which double as splash pages) and improved on the design by displaying an animation while the image is loading. These pages can also easily be shared as stunning image cards to your Twitter and Facebook followers with a click of a button.

Members have an abundance of emails and banners as well as some other nifty tools to promote their links, not to mention affiliate links also get promoted through their shortened tracking links which means they can actually lay claim to their product slogan of working smarter, not harder.

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Getting to the upgraded features, analyzing your tracking stats really come into their own with much more detailed reports and real time charts. Platinum members also get to message their traffic lines every 60 hours as apposed to every 10 days, they have more options available to them when creating campaigns but where the pro membership really shines is in the income plan.

Platinum membership plans start at $27 for 60 days or $13.50 per month. (a quick Google search revealed most of the competition start at an average of $29/month with limited clicks). From there the options go up to $69 for 6 months ($11.50 per month), $121 for one year ($10, 08 per month) and $177 for 2 years ($7, 38 per month) As an upgraded member you will receive, $10, $20, $30 and $50 respectively every time the platinum membership is renewed. Free members will receive 40% of the commission amount while the other 60% will go to the first upgraded member in their up-line. This effectively means upgraded members will make an extra 60% commission from members who have already qualified out of their traffic lines.

Taking this up yet another notch, they also pay out performance bonuses where you could earn an additional 40% commission. Commissions are paid out twice a month and should you earn $350 during a pay period, they will add another $50 to your commission. Earn $700 and you will get an extra $100 on top of the $50 bonus you received. Earn $1000 and receive yet another $250 on top of what you already earned. From $1000 up, you will get a bonus of $400 for every $1000 you earn. Taking into consideration that upgraded members also receive 60% second tier commissions from free members who qualified out of their traffic lines, it effectively means you will earn 40% extra commission through your own efforts as well as from free members in your down-line.

From what I understand, the developers are already working on more features to be implemented that will be available to pro members. While the free plan will impress even the most critical user, members will be hard-pressed not to upgrade, especially taking the affordable upgrade options into account.

In summary, SoManyHits.com is a well-thought-out service offering a lot of value for the cash strapped marketer with a generous compensation plan and a promise to grow a traffic monster that will serve you well in time to come.

Pros:

 – Unlimited campaigns with no restrictions

 – Great way to grow your mailing list

 – Very affordable to upgrade

 – Unique referral system

 – Generous compensation plan

 – A freebie hunter’s dream

Cons

 – Interstitial and pop-under ads

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What Internet Marketing is All About…

When starting up an online business odds are you will have a product or service you wish to sell and to do that you need to promote it. That is what internet marketing is all about, promoting your product(s) or service and having customers make a purchase. However finding the best method for internet marketing promotion can be difficult. There are plenty of people who try all sorts of things but none of them seem to work or they don’t stick with it. You don’t just give up after a week or two. It takes a little time.

Well, there are often many rookie mistakes people will make. These mistakes dishearten them and cause them to quit. But if you are reading this, odds are you managed to overcome the desire to quit and are willing to persevere, which means you are already a step closer to the success you want. Each day is a step closer to success.

Ultimately, your goal will be to get as many people visiting your website as possible. The more people who visit your site, the more chances there are of someone buying your product or service. It all boils down to numbers and you want the biggest numbers possible. It is kind of a numbers game.

There are a lot of ways you can go about promoting your product. Some work better than others and many of them depend on the specific product or service you are trying to sell.

The first thing you want to do when going about internet marketing promotion is to simply stick with it. What I mean by this is that you need to always be putting out new content, new email marketing, new freebies. One big pitfall that traps many people is they just poke at their business with a stick and it never really goes anywhere.

To be successful online you need to always be active. This does not mean you have to work twelve hours a day, seven days a week, but you do have to put out something new at least every couple of days. This can be anything, from uploading an article to a directory to posting on safelists to working on back links to posting a blog to traffic exchanges. Many different ways to internet marketing.

Another thing you need to do is make sure to build a rapport with people who sign up to your email list. You should write up an email two or three times a week and send them out to those who opted in. These emails should be something they would want to read. Helpful information is the main thing people send in these emails. Just something you think might be of use to them, related to your product of course. You can see and sign up for my newsletter above to get ideas.

Finally, while building a rapport and staying active are important, one method of internet marketing promotion that people overlook is testing new things. The internet is always changing, new things pop up and new ways of doing things are discovered. You need to constantly be trying new approaches to find what works and what does not.

These three promoting techniques can help you be successful online. But they are not the alpha and omega of internet marketing. There are so many methods and ways to promote your product you will never learn or use them all. And with new ones always be invented you need to stay on your toes. The biggest fault you can make is to not maintain your business and never give up.

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Make Your Offer So Irresistible, They Can’t Say No

The competition for your prospect’s attention is at an all-time high. Simultaneously, the time they have to pay attention to your message is at an all-time low. Combined, these two things make selling harder than ever, which presents its own opportunity…

Make Your Offer So Irresistible, They Can’t Say No

Make it so easy for your customer to say yes, they practically don’t even have to think about it. How? By making them an offer they cannot refuse. (Cue music from the Godfather.)

Imagine two side-by-side offers. Both are selling programs on how to become an effective public speaker. Both are quite excellent – the prospect would do well to buy either one.

One program sells for $997, or 3 payments of $340. The other program says, “We are so confident you will love this program, we will ship it to you for the mere cost of postage. You pay NOTHING beyond shipping for a full 30 days. If, for any reason, you decide not to keep it, simply send it back and we will not charge you. But we’re confident you will never want to part with it, because it’s that good.”

Which program would you choose – the one where you pay $997 or $340 upfront? Or the one where you pay $12 for shipping and get to try it out before you decide? It’s a no brainer offer.

And you can do this with digital delivery as well. Charge your customers $1 today and the full price or the first payment in 30 days. Let them know you will send them an email 3 days prior to charging their card. Give them two ways to stop payment before it happens. And watch the sales roll in. Yes, a few people will cancel, but most won’t (if your product is solid). And you’ll make far more sales than you would by asking for all the money up front.

Positioned correctly, this technique can convey more confidence in your product than almost anything else. You are essentially saying to your customer that you will prove to them beyond a shadow of doubt just how good your product is, or they don’t pay anything. Now who can refuse an offer like that?

Effective Internet Marketing, Reevaluate Often…

When you hear complaints from people who’ve tried going into business online for example affiliate marketing and failed, chances are that it’s not that their efforts were wrong, they just weren’t practicing effective internet marketing. This is where many of the internet marketing center and programs you can purchase fail the average business person. They give an introduction to different ways you can promote your business online, but they only go that far and stop. They don’t give in depth information about how to tweak these techniques to make them work for you, and what to do if they don’t seem to be working.

There’s only one true secret to effective internet marketing: Reevaluate often and change tactics when necessary. Most sources of information you’ll find on internet marketing urge you to try many different models of promotion. Traditional ads, pay-per-click marketing, search engine optimization, joint ventures and a variety of other very good suggestions for ways to get your product or service out in front of those who would need or want it. So you’re introduced to all these various ways of marketing. Then many people think that’s all the information they need, so they jump in with both feet, blow their budget on pay-per-click advertising or some other expensive promotion. The reasoning is that the profits made from this promotion will replace the funds spent and even increase them for the next advertising campaign.

Unfortunately, it rarely works just this way. Very often a person will put these marketing techniques into effect all at once hoping for a large return, but instead very little happens and now there’s little budget left to try again. While there’s nothing wrong with advertising campaigns that cost, like pay-per-click marketing, this type of promotion isn’t right for every business, despite what the expert might say. And it’s hardly effective internet marketing to start out with pay-per-click spending.

Where most fail is that they don’t carefully monitor the response of every type of marketing they have in place. Effective internet marketing isn’t done once and forgotten, left to work behind the scenes to generate huge profit. It’s an evolving process, one that takes regular adjustment and change to be truly successful. And you really can begin this process without spending very much money, and sometimes without spending anything at all.

Aim for the lower cost forms of marketing first. Article marketing, for instance, and filling a blog with fresh keyword optimized content to attract good search engine ranking effective internet marketing and a great start. Yes, you’ll want to optimize your web content, even if you have pay someone to do it correctly. But hold off on the expensive pay-per-click campaign until you see which keywords and which articles and blog post are referring you the most customers. Then put your money where your customers are, in essence, but creating a pay-per-click campaign based on results you’ve already seen with other methods. Effective internet marketing requires you to reevaluate all of this often, because your best keywords can change even from day to day. Also Never give up!!!

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Pop Quiz: Which of These are Good Reasons NOT to Launch Your Product?

Are there really any good reasons NOT to launch your amazing new product? Take this quiz to find out so you don’t make the same critical mistakes that have destroyed many other businesses and entrepreneurs from the word GO…

Pop Quiz: Which of These are Good Reasons NOT to Launch Your Product?

Ok, check all that apply:

1. __ Another marketer has just launched a product very similar to yours, and if you launch your product now, you’ll look like a copycat.

2. __ You just got word that another launch for a similar product bombed in a very big way – almost no one bought it. You’ll look like an idiot if you launch your product.

3. __ A big guru in your niche just started the launch process of a very similar product. His first video is out, and once he releases the fourth video everyone on the planet will be promoting his product.

4. __ There are already several free versions of products quite similar to yours – thus there is no reason anyone would buy your product when they can get the same info for free.

Did you pick which scenarios should stop you from launching your product right now?

Okay, let’s see how you did.

Answers:

1. This happens more often than you think. And yes, product creators do pull their product launch when they see someone else has just launched something similar. And you know what? Those product creators are fools. Here’s a true story to illustrate why:

Recently a popular marketer was just about to launch a product he’d worked on for a long time. He had everything in place to launch – all he had to do was press the button to send out the first email.

But someone else launched a VERY similar product that was selling like gangbusters. So he decided not to launch. Which made him sad. So late that night, when he was feeling down, he said, “Screw it!” and hit the launch button. $61,000 in profits later, he was very, VERY happy he had launched his look alike product.

Do not worry about what others are selling. If you’ve done your research into what your customers want, you WILL make sales. And sometimes you’ll make those sales to the exact same people who bought your competitor’s product, too! Don’t wait, don’t hesitate – launch your product.

2. If their product didn’t sell, yours won’t either, right? Wrong. You’ve done your research and you know what your customers want. Your customers trust you. They like you. They buy your stuff.

So of course you’re going to launch your product, because whatever that other marketer did or did not have going on does not affect you. And neither do rumors, so don’t pay any attention to them. Stop second guessing yourself and launch your product.

3. Oh no, you can’t compete with the “big cheese,” can you? Who says you have to? Your customers are YOUR customers. Your affiliates are YOUR affiliates. It’s common for similar products to hit the market at nearly the same time and have both do well. So don’t worry about it. Just launch your product.

Have you noticed a pattern yet? I hope so. Okay, onto the last one…

4. What is the perceived value of “free?” Low. Very low. In fact, no free product can compete with your paid product, because as everyone believes, they get what they pay for. That’s why free is never your competition. So launch your product. Now.

In fact the only real competition you ever have is in your mind. So don’t worry about who is launching what or when they are launching. In fact, stop reading your emails when you’re in product creation mode and just focus on your task – creating the content and products your customers want. Everything else will take care of itself.

This Old School Method Gets You Boatloads of Recurring Payments

Let’s say you run across an affiliate program for a product with recurring payments, such as a membership site or software. Because it’s recurring payments, you sell it once and you get paid over and over again, for months or possibly even years. Everything else being equal, these are always the best types of products to promote because the income just keeps coming and coming.

This Old School Method Gets You Boatloads of Recurring Payments

Naturally you want to make as many sales of these as possible, so the question becomes: Other than your usual methods of promotion, how can you get more subscribers to this affiliate program?

Try an old school method that still works – creating a viral report.

In the report, teach how to do whatever it is that the product does. Teach the method in detail, step-by-step. Leave nothing out. Then at the end, let the reader know that they don’t have to do any of what you just said. Instead, they can get the same results a whole lot faster and easier by subscribing to the affiliate program.

Simple, right? First you show how complicated it is to do it by hand. Then you give them an easy way to get the same result – by subscribing. And you give your affiliate link.

And by the way, this is the ONLY affiliate link you put in the entire report.

Now then, here are few tips to make this work:

– Create a report good enough to sell. This should be high quality.

– Make the report short enough that readers can easily finish it in one sitting. You want every reader to reach the end so they see the affiliate link.

– Whenever possible, focus on telling your reader what to do, but not how to do it. This way they’re more likely to take the easy way out and subscribe to your affiliate program, rather than figure out details for themselves.

– Give your report an absolutely KILLER title that makes people want to read it and share it.

– Leave your name off of your report. This will encourage others to share it with their lists.

– Give anyone and everyone who has the report the right to distribute the report exactly as it is with no alterations. They can use it as a bonus, as a list building incentive and so forth.

– If you’re written a sales page for the report, let others use the sales page and put their own name on it. Yes, they can absolutely charge for the report if they like, so long as they leave your affiliate link in place.

The idea is to get as many people as possible sharing your report. The more your report is distributed around the net, the more chances you have to make sales.

This is a very old school method that can still be quite effective if you follow these steps. And of course you can repeat this method as many times as you like.

Imagine if you have a dozen of these reports, each with an affiliate link to a recurring payment program. You let other marketers give your reports away as bonuses and whatnot. And you let marketers sell them and keep all the profits.

Thousands upon thousands of copies can be distributed using these methods. And even if only 1 out of 100 who get the report subscribe for a few months to your programs, you’ll still make out like a bandit.

So, if you are still wondering “Why should I start making money from home” you should really be asking how soon can I start? Check out the program below for an honest way to make money online. It is working for me…

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Affiliate Marketing isn’t Just Advertising Anymore

Affiliate marketing isn’t just advertising anymore. It used to consist of purchasing ads in various places and then purchasing specific types of ads, when the internet first exploded. Now the difference between advertising and marketing has become very clear. Advertising is something you do that’s very passive. Yes, you’ll use specific copyright in any advertising space you purchase to try to entice people to click and buy but once you’ve put the ad in place, it’s there and it’s not going to change. Even pay-per-click advertising falls into this more passive category.

But with many of the techniques of affiliate marketing, the things you do are far from passive. If you perform search engine optimization for your website, that might seem passive because once you do it, it’s done. But that’s not true. As you add new pages to your website, like adding a blog page, you do more tweaking and changing. You’ll use new keywords and different keywords in different areas. Sure, if you use banner ads you’ll change them from time to time, but it’s still much more static that almost any other type of marketing you can do.

And unless you have a huge advertising budget, those static ads like banners and pay-per-clicks probably aren’t going to garner you many sales in a quick fashion. It’s the dynamic methods of internet marketing that is going to bring people to your website and keep them coming back. And when they keep coming back, they’re once again faced with the things you offer. It can take a person 6 or 7 times seeing an offer before they’re inclined to buy or sign up, so the more you get them to your website, seeing your products and/or services, the more likely it is you’ll make them a paying customer and that is what you want!

The most efficient, active method of internet marketing that’s guaranteed to let you make frequent contact with your target market i.e. customers is an opt-in mailing list. You can offer some information, a discount, or an ongoing thing like a 5-day course in something relevant to your site to get people to sign up for the mailing list. Offer them something free but it needs to have some value to them. Once they’ve done that, you have their permission to send emails that will contain links and sales language designed to get them to go to your website and buy.

You won’t want to just start sending ads every day. Come up with something that the people who found your website were probably looking for. If your internet marketing plan makes it likely that people will come across your website when looking for ways to keep aphids off of houseplants, for instance, then offer a 3- 5- or 7- day Free email “course” about how take care of African violets or how to keep houseplants healthy in less than ideal conditions. Now go out and make a sale!

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This Common Mistake is Costing You Money RIGHT NOW

Ready to avoid a big mistake and increase your bottom line? Do you have download pages? You know, pages where people pick up their product after buying it from you?…

This Common Mistake is Costing You Money RIGHT NOW

If so, have you TESTED those download pages? Odds are it never even occurred to you. But why not? You test everything else, so why not test your download pages, too?

“Wait, I don’t sell anything on my download page, so why would I test it?”

Oh-oh, let’s back up.

Any virtual real estate you have – including download pages – can be selling something for you. In fact, download pages can be the PERFECT place for promotion because your customer just made a purchase. This means they’re already in a buying mood. And who buys products? BUYERS do. If you’re not promoting something on your download pages, you are missing out on what might be thousands of dollars of revenue a month, depending on how much traffic those pages get.

So how do you best promote a product on your download page? Forget flashy banners and things that look like ads. Simple is better, which is why adding a link to your list of download links will usually give you the best results. For example, if your down load page has a list of videos, at the end of the list you will place a link in the same font and the same color offering them their customer discount on the product you’re promoting.

But don’t take my word for it – test it out for yourself.

When they click this link they are lead to a slightly altered version of your regular sales page. At the top of the page is a line or two letting them know that because of their purchase, they are entitled to a special discount on this product today.

Of course, you’ll want to remember to give them that discount, too.

So what should you test on your download page? The links you use, the placement of links and the pages you send them to. Remember to promote a product that is in some way directly related to the one they bought for best results.

Making this one simple change can potentially add thousands of dollars to your bottom line each and every year. Now that’s a great return on the investment of your time.

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