People will not become instant fans of your brand, even if it’s a product they adore and use regularly, if you don’t offer them a reason to. In other words, you need to engage people and offer them an incentive to become your fans.
Some of the most common tactics include contests that require users to sign up to take part with prizes ranging from products to gift certificates, or offering discount coupons to those who join. The advantage to these methods is that once a customer agrees to input their Facebook information, a link to the contest will then be published on their wall as well, which leads to the contest becoming viral.
If you cannot afford to offer discounts or giveaways, another option is to simply ask your customers to become your Facebook fans. You can do this by advertising your social media pages on all your outgoing emails, existing websites and other advertising mediums you may already be using. You might be surprised how effective this approach is.
Remember that having a large following on Facebook is not simply about increasing sales but about increasing brand awareness as well. The more people are talking about your brand, the more sales you will eventually make because word of mouth advertising is one of the most powerful sales tools in the world.
Another interesting strategy is to use social media sites in a loyalty program. For example, you could offer customers two points for every purchase they make from you and another point if they become a fan and post about their purchase on their Facebook account.
Once they reach a certain number of points you can offer them a freebie of some sort. The traffic and sales you generate will more than offset the costs of running the campaign and you will have the added advantage of having built a loyal following as well.
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