I am sure you’ve heard the term “email marketing” before, but more than likely you have seen it especially in your in-box. It’s everywhere! Your favorite companies have more than likely sent you a message telling you about a product. This is email marketing in its purest form. Does this sound like something you would want to use? If it is, then continue reading.
Playing with fonts is fun, and you may be tempted to spice up your emails with exotic fonts. Resist that temptation! Fonts may display differently or even be replaced by defaults, on someone else’s computer. Even if an odd font does display correctly, there is no guarantee that your recipient will appreciate it the same way you do. To avoid any font-based mishaps, stick with fonts that are widespread, easy to read and understated.
Your color scheme should be consistent and should reflect your brand. If your colors are all over the board, you will appear amateurish and your efforts may not achieve the results that you desire. You can look on sites like Colourlovers.com if you need some good ideas to get you going.
One of the most important things you can do during your e-mail marketing campaign is to set your goals and re-evaluate them as necessary. Make sure you know what you want to accomplish with your e-mail marketing campaign and be willing to change some of your practices as the industry, your business or your customer base changes. Always evaluate your “Subject” line as that is what your customer will see first. The goal is to get them to read your email.
Take every opportunity that comes up to be festive when you send out your emails. When there is a holiday try to tailor your emails to fit the occasion. Subscribers will be very appreciative of this and they will feel as if you are human and not a robot. That is a big key, don’t come off as a robot. Offering holiday discounts is another great idea that ties into the festive theme.
Write your message copy with benefits in mind, but not yours. Make sure your messages reflect the benefits that your content, products or services are offering your subscribers and readers. They want to know what is in it for them before they commit to the call to action, which is where your benefit happens.
When following up with your potential customers, you could follow them up by sending out an email that gives them a summary of an offer. Attach a line on the email that tells them to review this offer. The ending postscript could inform them that there are absolutely no hidden fees on the offer that you are providing them.
Email marketers would be wise from including pre-checked opt-in boxes within their emails. This will make you look untrustworthy to your readers as they may take this to be a little to forward. Also, when you let readers opt-in themselves, you create a better email list of customers that are actually interested in you and your business. Another big key to making sales.
Your email marketing goal to put simply is using the medium of email marketing to send captivating messages either to current customers or future customers for the sole purpose of marketing your service and/or product to them and making sales. Now that you know what to do, go make use of it in your own email marketing campaign!
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