Email marketing can be very effective for promoting your online business. It can be a little tricky though and it is easy to make some common email marketing mistakes if you don’t know the right methods to use.
This can be frustrating for you as an email campaign will cost you money, yet not generate any additional sells for you. Here are some common email marketing mistakes and pitfalls you need to be aware of. It will make your marketing strategies more effective and hence make you more money.
Potential customers want to feel like they are a person to your business, not just a statistic. Take the time to address each email personally or make sure they can reach you personally if they have any questions. Always follow up with your customers in a timely manner as giving great customer service will go a long way. You will also get a much better response then something addressed to ‘Dear Customer”. Don’t use dollar signs in your email marketing campaign. It is a turn off to consumers who view it as you only want their money. Try and avoid using email marketing during the Holidays unless you are offering a Holiday special for your customers. Customers are flooded with them and yours won’t stand out. People are too busy and stressed to relax and read email that is not personal or important at this time of year. Let’s just say it is a risk and may not be the best use of your marketing time.
Customers don’t have a lot of patience! Your email message SUBJECT needs to jump out at them the moment they see it so they will want to open it. Put the most enticing information first with the other details further down. They are more likely to read the entire email message if you get their attention from the start, as each consumer is different. If you are using an html in your email don’t assume the email will open up the same in every type of email service. You will need to test it out for each popular email service. Always give the consumer the option of opening the email in either html or plain text.
Confidentiality is very important to your customers and potential customer. Make sure your email sign up clearly states that you will not sell their information and that it will be kept confidential and secure. You will be surprised how many people won’t sign up for your email promotions or give you their email address if you don’t offer this bit of information. There are rules and regulations out there regarding what you can
and can’t do when it comes to email marketing. Make sure you are familiar with those laws and never spam anyone. Laws can vary by country so if you do global marketing make sure you check the regulations for each area you will be sending them to. Failure to do so can lead to huge fines or removal of your online business.
Don’t make the mistake of thinking you know what your customers want. If you really want to know what they are after then take the time to ask. Be open to their comments, questions, suggestions, and concerns. As mentioned before letting them know you are available for such customer service is a great way to earn their loyalty. It is easy to sell something to a consumer but much harder to please them so they will come back again and again.
If you are new to email marketing, consult with a professional or a mentor. This will make the entire process flow easier for you as well as yield better results. Are you afraid to spend a large amount of your revenue on marketing? Consider working with an email marketing broker/consultant. This means you only pay them for the actual positive results the email marketing campaign brings you. They will be paid based on the traffic they generate for your site or the amount of new sales resulting from the email marketing campaign. Make sure whatever method you choose it is clear to both parties and in writing. Make sure the time frame that you will receive your traffic and how it is tracked is clear. I could write another article on how and who to pay for solo ads that actually get you results.
Remember you don’t want unhappy subscribers to your email marketing campaigns. The laws require you to offer a link where customers can unsubscribe. While you want to do all you can to keep them reading your emails, it is important to respect their wishes and remove them from the mailing list immediately. They will become very frustrated if they continue to receive them once they have asked to be removed. It can cost you your reputation and future online business. Email marketing can be effective for your online business if you keep these common mistakes from becoming part of your internet marketing plan.
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